Fielo

Loyalty and
points are not
the same thing.

Stop rewarding stays your guests would have made anyway. Start rewarding the behaviors that grow Net RevPAR, LTV, and direct-booking share.

$2M+
Recoverable from dormant members
$1M+
Captured from F&B and spa
30-50%
Higher revenue per loyalty member

Trusted by industry leaders

Trusted by leading brands

Loyalty as a margin tax. Or as a revenue engine.

Most hotel loyalty programs reward stays your guests were going to make anyway. Yours can do better.

Your loyalty rewards Expedia stays the same as direct stays.

OTA bookings cost 15-25% in commission. Brands that weight rewards toward direct shift roughly 10% of OTA volume back to direct. That's $1M+ in margin across a 10-property portfolio.

F&B and spa are top revenue centers your program treats like overhead.

On most hotel properties, F&B and spa are 15-20% of revenue and aren't tied to loyalty. That's $100K+ leaking per property. Across the brand, multiply by property count.

30-40% of your members have gone dark.

One in three loyalty members hasn't booked in 12+ months. Reactivating just 10% of that pool across a 10-property brand is $2M+ in revenue you're otherwise leaving on the table.

Your $50K-LTV guests and your one-timers earn the same tier.

Tier programs built around stays only see room nights, not relationship value. The recognition gap is what makes loyalty feel transactional, even to your highest-value guests.

From goal to live program in days, not months.

Tell us the behavior you want to drive. The program follows.

Step 1

Tell us the behavior.

Direct bookings. Spa visits. Off-peak stays. Cross-property attach. Anything you'd want to incentivize.

Step 2

Get a custom blueprint.

A complete program structure designed for your hotel brand. No blank canvas. No consultant calls.

Step 3

Launch and adjust.

Live in days. Real-time analytics. Change the program by describing what you want changed.

Built for hotel brands. Not retrofitted from retail.

Fielo learns your hotel brand and proposes program structures built around the behaviors that grow Net RevPAR. Hotel operators on Fielo report 30-50% higher revenue per loyalty member.

  • Rules, tiers, and rewards designed for hotels
  • Continuous optimization based on your actual results
  • Proven across independents, lifestyle, and resort brands
Hotel lobby

Marketing team owns it end to end. No IT required.

Build points, cashback, tiers, and gamified programs without filing a ticket. Marketing teams running on Fielo move 3-4x faster on incentive activity per quarter.

  • Launch and modify programs in days
  • Auto-segment guests by behavior, not just stays
  • Run multiple programs across the brand at once
Hotel rooftop restaurant lounge

One guest view, across every property in your brand.

Guest data scattered across PMS, POS, booking engines, and CRM is revenue you can't capture. Fielo unifies it in real time across the whole portfolio. Salesforce-native or Open Edition for any stack.

  • Real-time PMS, POS, and booking integration
  • Salesforce-native or Open Edition
  • Unified guest profile across every revenue center
Hot stone spa treatment

On Salesforce? Fielo lives inside it.

Fielo's Salesforce-native edition installs directly into your org. No middleware. No data migration. Your guest data stays where it already lives, and your loyalty program finally has access to all of it.

  • Native install across Sales, Service, Commerce, and Experience Cloud
  • Data stays in your Salesforce org
  • Open Edition available for any other stack
For Salesforce Orgs

Salesforce-Native Edition

Native install. No middleware. Data stays in your Salesforce org. Marketing teams launch programs, not developers.

For Any Stack

Open Edition

Connects to PMS, POS, booking engines, and CRM via REST APIs. Same loyalty engine. No Salesforce required.

Customer testimonials

"The Fielo team have been brilliant since starting our journey with them. They truly care about understanding and delivering our requirements. We use Fielo to support our customer advocacy program both from a front-end and back-end perspective and it allows us to create different types of activity engagement for them. If you know Salesforce, then Fielo is very easy to use and is configurable to how you want it to be. There's loads more we can do with it! Also, I like that it's native to Salesforce as that's our source of truth."

Karin / Global Head of Customer Marketing

"Fielo is a game-changer when it comes to building and managing loyalty programs. Its robust package offers a wide range of features that helps us create personalized and engaging loyalty initiatives. With Fielo, we can easily track and reward customer behavior, leading to increased customer satisfaction and loyalty. It's a powerful tool that makes a real difference in driving customer engagement and maximizing program effectiveness."

Paul / Owner

"Fielo's consultants provide ongoing support and are very consumer centric, aligned very well with my company. They also have a native SFDC application, and we loved that they have tons of eLearning capabilities like courses, module dependencies, module feedback, and categorization of educational courses, and well-developed knowledge check options. Plus their detailed product documentation is so helpful!"

Inessa / SVP of Loyalty Programs

Frequently asked questions

Days to a working program. 4-6 weeks for full implementation with data migration.
Most loyalty platforms reward every transaction equally. Fielo rewards the specific behaviors that grow Net RevPAR (direct bookings, ancillary spend, off-peak stays, upgrades). Different optimization target, different P&L outcome.
Yes. Salesforce-native edition for SF orgs. Open Edition for any other stack. Real-time connections to PMS, POS, booking engines, and CRM. No middleware.
Yes. Member data, points balances, tier status, and transaction history come over intact. Any existing rules or incentive structures you want to keep get preserved as-is. New behavior rules layer on top. Most operators see end-to-end continuity with no member-facing disruption. Full migration typically wraps in 4-6 weeks.

Get a custom Loyalty Blueprint for your hotel brand.

30-minute call. No pitch deck. The blueprint is yours.